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Below is an excerpt from a 2020 article announcing Pepsi's acquisition of Sodastream. Sodastream sells home seltzer and soda machines. Consumers purchase the machine and
Below is an excerpt from a 2020 article announcing Pepsi's acquisition of Sodastream. Sodastream sells home seltzer and soda machines. Consumers purchase the machine and can add flavor to make sparkling water or soda at home. a.) Is this acquisition an example of vertical integration expansion or horizontal diversification expansion? If this is horizontal diversification, is it unrelated, related-linked or related-constrained? Briefly explain your answer. (10 pts) b.) Pepsi paid a 32% stock premium for Sodastream. Using the course frameworks, explain how enough value might be created by combining these two companies to justify such a high premium. If you were the CEO, how would you explain that the companies are worth more as combined company than as separate entities? Alternatively, if you think this acquisition does not fit our frameworks, explain why you do not think value is created by the acquisition. (25 pts)
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