Below is my financial draft. I need help breaking down how I came up with benefits. I also need help turning my financial ratios into percentages.

The financial health of Jessica$$s digital marketing strategy project will be appraised by evaluating data derived from management and managerial accounting practices. This draft will assess and interpret financial statements to determine the project$$s financial position and health. Additionally, evidence of the application of analytical models used to evaluate financial performance will be provided. This draft will discuss the financial aspects of Jessica$$s digital marketing strategy project for a retail corporation specializing in household and personal care products.

Total Budget and Annual Spending

The total budget for Jessica$$s project is $$500,000.$ The annual spending for the project is as follows:

$2024$: $$200,000$

$2025$: $$300,000$

Income Statement: This is an income statement covering July $2024$ to August $2025.$

Income Statement $20242025$

Salaries $$24,000$ $$36,000$

Digitasl marketing tools $$36,000$ $$54,000$

and software.

Content creation and $$48,000$ $$72,000$

design.

Paid Advertising $$60,000$ $$90,000$

Anaylitics and reporting $$24,000$ $$36,000$

Total Expenses $$192,000$ $$288,000$

Revenue $($Estimated ROI$)$ $$240,000$ $$360,000$

Net Income $$48,000$ $$72,000$

Key Performance Indicators $($KPIs$)$

My project includes the following KPIs:

$-$Website Traffic

$-$Lead Generation

$-$Conversion Rates

$-$Return on Investment $($ROI$)$

Financial Benefits $($ i need help breaking down how I came up with these$)$

$-$Increased Sales: $$500,000($estimated$)$ By leveraging digital marketing strategies, the corporation aims to increase its market share and overall sales by tapping into online channels.

$-$Improved Customer Engagement: higher customer loyalty and retention. Improved customer engagement through personalized marketing campaigns and targeted advertisements is expected to lead to higher customer retention rates.

$-$Competitive Advantage: Staying ahead in the competitive market by adopting innovative digital marketing practices ensures sustained growth and profitability..

The financial analysis of the proposed digital marketing strategy for Jessica's corporation indicates a positive financial outcome with a projected net profit of $$500,000$ and an ROI of $66\mathrm{.}67\%.$ The strategic investment in digital marketing tools, SEO, social media, email marketing, and paid advertising is expected to drive significant sales growth and enhance the corporation's competitive position in the market. Continuous monitoring of KPIs and financial performance will ensure that the project remains on track and delivers the anticipated benefits.

Cost$-$benefit analysis $($might need to explain this$)$

$-$Total Expenses: $$500,000$

$-$Total Financial Benefits: $$500,000($increased sales$)+$ intangible benefits $($customer engagement, online presence$).$

$-$Net Benefit: $$0($breakeven$)$

Evaluating the financial position based on the income statement, the project is expected to generate a net profit of $$500,000,$ indicating a positive financial impact.

Financial Analysis and Quantitative Measures

I will demonstrate financial analysis and quantitative measurement by analyzing the KPIs and reporting on the ROI of the digital marketing strategy.

I am confident that implementing a digital marketing strategy will help the corporation increase sales, improve customer engagement, and establish a strong online presence. By leveraging the latest trends, tools, and best practices in digital marketing, the corporation can tap into the vast potential of online channels to reach a wider audience, generate leads, and convert prospects into loyal customers. I have presented the income statement, KPIs, financial benefits, and cost$-$benefit analysis of the project. I have also applied analytical models to evaluate the project's financial performance.

Conclusion

My digital marketing strategy project has a total budget of $$500,000,$ with annual spending of $$200,000$ in $2024$ and $$300,000$ in $2025.$ The project is expected to generate $$500,000$ in increased sales, as well as intangible benefits such as improved customer engagement and a strong online presence. The cost$-$benefit analysis shows a breakeven point, with total expenses and financial benefits both equal to $$500,000.$ Jessica will demonstrate appropriate financial analysis and quantitative measurement by analyzing the KPIs and reporting on the ROI of the digital marketing strategy.

Please help!!!