Below is the information from PWC's Director guide to Shareholders' activism (2021) The activist continuum Les og More aggressive Tactic Shareholder engagement Shareholder proposals Vote no campaign Proxy contest What it is A request to meet with A non-binding resolution A campaign seeking to An attempt to replace management (and/or the asking the company persuade shareholders some or all of a board to discuss the to pursue a course of to vote against members company's board with shareholder's concerns action that appears on of a company's board directors nominated by about the company the proxy statement for or to withhold support the shareholder activist shareholders to vote on on say-on-pay or other matters Who is likely Everyone Retal activists Institutional investors Hedge funds to use it advocacy groups Different tactics are followed by various groups of shareholders. Most claims are satisfied through proposals but some even require proxy contest ("proxy fight" or "bail out') leading to more aggressive actions of the minority block. Recalling the eBaying for Blood case: a) explain which tactic used by the activist leaded to the success? Be detailed and argumentative in your explanations providing examples if necessary. b) From the standpoint of company, what main advantages and risks of such activist behavior you may recall