Below you will find a list of global automotive manufacturers. If you are unfamiliar with the company please conduct a cursory review of outside publications, review sites, etc.

• Ferrari
• Lamborghini
• Hyundai
• Kia
• Ford
• General Motors

Questions:

1. Using this list construct a strategic group map. Use price/reputation for the Y axis of your chart, and product breadth for the X axis. Product breadth is simply how many types of vehicles/models a company offers and is indicative of a broad focused strategy.
2. Choose two direct competitors you've identified in your strategic map. Using 3 factors from the section on competitor profiles (I.E. customer service, financial resources, reputation etc.) which company is in a stronger competitive position, justify your answer?