Below you will see two different versions of an Email newsletter for Hobbs Apple Farms.  Hobbs has 18,000 customers in its current email customer list.  You are planning to test which version of the Email newsletter is more effective: 

• A, which features more text and information, or
• B, which features more visual elements.

The only issue you need to address is the amount of sample you will need to get an adequate read on your data.  Keep in mind, there is no one right answer, I want you to make a decision and defend your response using information from your sample size calculator.  Also, be careful about using too much sample, because you only have a total 18,000 customers in your database, and your objective is to send the "winning" Email to those customers who were not in your AB test. (Hint: Go with the two-tail test.)

Also, in terms of your objective, you'll be measuring the click-through rate for each email (notice the multiple links in each).  Generally, Hobbs is an effective Email marketer, with open rates of about 50% and click-through rates around 20%.

 

be sure to include 

the results

a recommendation based on your results.

Use the appropriate terms to describe how the testing was performed (briefly), 

margins of error around each estimate the testing produced.

 

https://www.abtasty.com/sample-size-calculator/ 

 

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