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Ben & Jerry's Homemade Ice Cream Inc.: Keeping the Mission ( s ) Alive [ HBS Case: 2 2 pages 3 9 2 0 2

Ben & Jerry's Homemade Ice Cream Inc.: Keeping the Mission(s) Alive [HBS Case: 22 pages 392025-PDF-ENG][Note] Examine Exhibit 13 together with the body text of the case. 1. The case title says Mission(s) alive. What are the missions? 2. What are the strengths and weaknesses of the company which Ben built? Primarily we want to talk about the people and organizational aspects, but please also pay attention to the finance, strategy, marketing, technology, and other functional strengths and weaknesses. 3. What are Chuck Lacy's most important problems, and what should he do about them? List the course of actions you would recommend to Chuck. > Discuss the possible consequences of each action if it is to be taken by Chuck as a new president. 4. What were the problems with Chuck's predecessor, Chiko?
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