Ben &.Jerry's slogan is: We make the best possible ice cream in the best possible way. This catchy slogan grabs the attention of ice cream lovers. Ben & Jerry's distinguishes itself from competitors because of its high-quality ice cream manufactured in a sustainable way. Ingredients are sourced locally, assisting the local dairy farmers in Vermont. Taking care of the environment is an important factor for Ben & Jerry's customers. This is an example of a(n)

a. customer intimacy b. mission statement c. unique selling proposition d. operational excellence