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Ben & Jerry's: The evolution of an ice-cream company [Case from Myers, P., et al. (2012). Organizational Change: Perspectives on Theory and Practice . Oxford,
Ben & Jerry's: The evolution of an ice-cream company [Case from Myers, P., et al. (2012). Organizational Change: Perspectives on Theory and Practice. Oxford, Oxford University Press, 32-34.]
For the Ben & Jerry's (B&J) case study, describe the value impact of changes at B&J.
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