Question
Ben & Jerry's: The evolution of an ice-cream company [Case from Myers, P., et al. (2012). Organizational Change: Perspectives on Theory and Practice . Oxford,
Ben & Jerry's: The evolution of an ice-cream company [Case from Myers, P., et al. (2012). Organizational Change: Perspectives on Theory and Practice. Oxford, Oxford University Press, 32-34.]
For the Ben & Jerry's (B&J) case study, describe B&J's ability to detect changes.
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General Management Processes And Action
Authors: David A. Garvin
1st Edition
0072432411, 978-0072432411
