Ben owns and operates a shop selling computers and printers. He also has a website that advertises his products. Recently, he obtained a shipment of 10 high- end printers, each costing $4,000. He advertises these for sale on his website, but by mistake puts the price at $400 each instead of $4,000. His competitor, Tom, who is also in the business of selling printers, sees Ben's website advertisement and immediately orders all 10 printers at $400 each. Ben realises the error on the website and explains to Tom that he cannot sell the printers at $400 each, well below cost price. Tom intends to commence legal action to secure the printers at $400 each. Required: Advise Ben if Tom will be able to void the contract due to mistake. Answer the question by using IRAC method