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Bench Industries manufactures large workbenches for industrial use. Recent market analysis indicates that sales are declining for Bench's product because of aggressive competitor pricing. Bench's

Bench Industries manufactures large workbenches for industrial use. Recent market
analysis indicates that sales are declining for Bench's product because of aggressive competitor
pricing. Bench's workbench sells for $800 per unit compared to the competition's comparable
workbench sells for $700. Bench's marketing department determined that a price drop to $700
would be necessary to retain market share and continue with annual sales of 14,000 workbenches.
The following data are for sales of 14,000 workbenches:
Direct materials $3,563,000
Direct labor $975,000
Variable Overhead $400,000
Fixed Overhead $3,910,000
a. What is the current operating income as a percentage of revenue?
b. If Bench Industries intends to maintain the same operating income percentage of revenue and
lowers the price to $700 what is the target cost per unit?

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