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Bench Industries manufactures large workbenches for industrial use. Recent market analysis indicates that sales are declining for Bench's product because of aggressive competitor pricing. Bench's
Bench Industries manufactures large workbenches for industrial use. Recent market
analysis indicates that sales are declining for Bench's product because of aggressive competitor
pricing. Bench's workbench sells for $ per unit compared to the competition's comparable
workbench sells for $ Bench's marketing department determined that a price drop to $
would be necessary to retain market share and continue with annual sales of workbenches.
The following data are for sales of workbenches:
Direct materials $
Direct labor $
Variable Overhead $
Fixed Overhead $
a What is the current operating income as a percentage of revenue?
b If Bench Industries intends to maintain the same operating income percentage of revenue and
lowers the price to $ what is the target cost per unit?
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