Benchmark Morgan Motor Company's manufacturing performance against industry standards and competitors.

Performance Metric	Morgan Motor Company Performance	Industry Benchmark
Manufacturing Cycle Time	12 hours	15 hours
Defect Rate	1.5%	2.5%

• Compare Morgan Motor Company's manufacturing cycle time and defect rate with industry benchmarks for luxury automobile manufacturers.
• Analyze Morgan Motor Company's performance improvement initiatives, such as lean manufacturing and quality control measures.
• Recommend strategies for Morgan Motor Company to achieve operational excellence and maintain competitive advantage through benchmarking.