Benefits and costs of environmental regulation Stages of corporate economic responsibility Environmental partnership (Ex: Starbucks and Conservation International) Environmental management in practice (what do managers do to be more green and proactive in environmental issues?) Environmental audits (Ex: Coco-cola) Environmental management as a competitive advantage Cost savings Product differentiation (Ex: Patagonia, Whole Foods, 7" Generation..) Technological innovation (Ex: IBM) Reduction of regulatory risk Strategic planning