Benjamin visited a cell phone store in his neighborhood and noticed many shiny, brightly colored cell phones on display.However, they belonged tobrands that were not very well known. Despite that, he decided to buy one since it looked better than most premium brands. Unfortunately, the phone stopped working after a few days. In this scenario, Benjamin purchased the phone based on its _____.

A. actual value
B. consumer set
C. perceived value
D. evoked set