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Benoit Company produces three productsA, B, and C. Data concerning the three products follow (per unit): Product A B C Selling price $ 80 $

Benoit Company produces three productsA, B, and C. Data concerning the three products follow (per unit):

Product

A B C
Selling price $ 80 $ 56 $ 70
Variable expenses:
Direct materials 24 15 9
Other variable expenses 24 27 40
Total variable expenses 48 42 49
Contribution margin $ 32 $ 14 $ 21
Contribution margin ratio 40 % 25 % 30 %

The company estimates that it can sell 800 units of each product per month. The same raw material is used in each product. The material costs $3 per pound with a maximum of 5,000 pounds available each month.

Required:

1. Calculate the contribution margin per pound of the constraining resource for each product.

2. Which orders would you advise the company to accept first, those for A, B, or C? Which orders second? Third?

3. What is the maximum contribution margin that the company can earn per month if it makes optimal use of its 5,000 pounds of materials?

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