Benoit Company produces three products--A, B, and C. Data concerning the three products follow (per unit):

Selling price

Variable expenses:

Direct materials

Other variable expenses

Total variable expenses

Contribution margin

Contribution margin ratio

$88.00

Product

B

$58.00

$80.00

26.40

26.40

52.80

$35.20

40%

12.00

34. 40

46.40

$11.60

20%

12.00

44.00

56.00

$24.00

30%

The company estimates that it can sell 800 units of each product per month. The same raw material is used in each product.

The material costs $3 per pound with a maximum of 5.400 pounds available each month

Required:

1. Calculate the contribution margin per pound of the constraining resource for each product.
2. Which orders would you advise the company to accept first, those for A, B, or C? Which orders second? Third?
3. What is the maximum contribution margin that the company can earn per month if it makes optimal use of its 5,400 pounds of materials?