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Bentley s Shoes, a manufacturer of athletes ?shoes, has developed a new type of shoe that performs much better than what they are currently offering
Bentley s Shoes, a manufacturer of athletes ?shoes, has developed a new type of shoe that performs much better than what they are currently offering on the market. To enhance the market coverage, the company is considering using intensive distribution for the newly developed shoes. However, the executives would like to know whether this strategy is a good choice ideal ?for them. Assume they came to you for advice. What would you recommend? Please offer your comments and recommendations below. Limit your answer to ?words
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