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Berdasarkan artikel yang ditulis oleh Jihee Choi dan Soobin Seo (2021) dengan judul Do brand rumors matter? The role of brand equity and response strategy
Berdasarkan artikel yang ditulis oleh Jihee Choi dan Soobin Seo (2021) dengan judul Do brand rumors matter? The role of brand equity and response strategy to brand rumor, silahkan anda jelaskan bagaimana pentingnya Brand Positioning Strategy dalam menghadapi brand rumor!
Gunakan sumber referensi dari jurnal ilmiah dan tuliskan dengan jelas.
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