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Berkley's Bookshop is a well-known company in the community and has sold books for over 100 years. With the advent of electronic readers, however, sales

Berkley's Bookshop is a well-known company in the community and has sold books for over 100 years. With the advent of electronic readers, however, sales at the store have begun to drop. The owners refuse to update the store, though, and they do not have any plans to sell e-readers or electronic books. From a marketing standpoint, what is the problem?

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