Bernie and Phil's Surplus Store advertised in the newspaper that "Next Saturday at 8:00 A.M., 3 brand new 6' plasma screen televisions worth $6,000.00 will be sold for $500.00 each. First Come first serve. Steve was the first in line when the store opened and went directly to the television department. When he arrived he was told that the newspaper ad was just an invitation to negotiate. What are the concepts of unilateral contract? and Bilaterl contract. How do they apply here? What is the legal out come?