Berry Pie Catering provides food for various events. It has three divisions: Tiny Tots (catering for children's birthday parties), Corporate Events (catering for larger clients), and Bride GroomZillaz (catering for Weddings). Recently there has been large growth in demand for catering for children's parties. To take advantage of this, the manager of Tiny Tots has suggested providing entertainment options as well as food, with a new package called "Clowns and Cake". The manager has forecasted that with this initiative, the profit margin of the division would increase from 7% to 9%. The CEO of Berry Pie catering is considering giving the Tiny Tots manager a $5,000 bonus if the package does result in the forecasted 2% improvement in profit margin. The manager's attempt to forecast the impact of the "Clowns and Cake" package on the profit margin is an example of: a. Evaluation and control b. Resource allocation O c. Testing alternative actions O d. Communicating strategy e. All of the above O