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Best Buy and eBay China QUESTION 1: Reflect on the cultural traditions in China and how they shape the country's retail experience expectations. What should
Best Buy and eBay China QUESTION 1: Reflect on the cultural traditions in China and how they shape the country's retail experience expectations. What should Best Buy and eBay executives have done differently when it came to acknowledging (and embracing) the Chinese shopping culture? QUESTION 2: In response to Chinese consumers' distaste for Best Buy's prices and large store size, Best Buy elected to close all of its stores and focus on its chain of local Jiangsu Five Star stores. Does this strategy make sense given the expected growth in China's middle class purchasing power recently Case studyDMG-Shanghai Questions: 1. Why do you that it is so important to cultivate guanxi and guanxiwang in China? 2. What does the experience of DMG tell us about the way things work in China? What would likely happen to a business that obeyed all of the rules and regulations rather than trying to find a way around them as Dan Mintz apparently does? 3. What are the ethical issues that might arise when drawing upon guanxiwang to get things done in China? What does this suggest about the limits of using guanxiwang for a Western business committed to high ethical standards
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