Question
Best Buy Electronics has just developed a new electronic device that it believes will have broad market appeal. The company has performed marketing and cost
Best Buy Electronics has just developed a new electronic device that it believes will have broad market appeal. The company has performed marketing and cost studies that revealed the following information:
New equipment would have to be acquired to produce the device. The equipment would cost $300,000 and have a six-year useful life. After six years, it would have no salvage value.
Sales in units over the next six years are projected to be as follows:
Production and sales of the device would require working capital of $60,000 to finance accounts receivable, inventories, and day-to-day cash needs. This working capital would be released at the end of the projects life.
c. The devices would sell for $35 each; variable costs for production, administration, and sales would be $25 per unit.
Fixed costs for salaries, maintenance, property taxes, insurance, and straight-line depreciation on the equipment would total $90,000 per year. (Annual depreciation of the new equipment in item a is on a straight-line basis over the six-year life.)
To gain rapid entry into the market, the company would have to advertise heavily. The advertising program would be:
f. The company has an overall tax rate of 45% and its required after tax rate of return is 18%.
Please Include step by step
Determine the net present value of the proposed investment. $_________________
Would you recommend that SP accept the device as a new product? Why or why not?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started