Beta Auto Dealers, a Honda dealership with two locations in the metropolitan Phoenix area (Mesa and Peoria), sells new and used Honda vehicles and provides service and repair. The company currently employs eight salespeople and carries eight Honda models: Accord, Civic, CR-V, Element, Insight, Odyssey, Pilot, and S-2000. Beta Auto Dealers is one of many vehicle dealerships in the Phoenix area and currently is struggling to stay abreast of the competition. Fred Beta, owner and president of Beta Auto Dealers, is convinced that business can be improved with better marketing and more information and has requested a management meeting.