Beth Armstrong owns a sporting goods store for kids in a Northeastern town. When a $500-$unit order Beth places online goes awry, she meets with a senior account representative, Bill Schule, to resolve the issues. The interaction raises a wide range of issues pertaining to the retailer, the supplier, and the consumer.

Supply chain management refers to a set of approaches and techniques firms employ to: $(1)$ efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless value chain in which merchandise is produced and distributed in the right quantities, to the right locations, and at the right time; and $(2)$ minimize systemwide costs while satisfying the service levels their customers require. Inefficiency in the supply chain can lead to a variety of problems, including delayed shipments, higher prices, and dissatisfied customers.

Click the $$ button to watch the video. Then, answer the questions that follow.

$2$a$.$ In this scenario Beth represents the

In this scenario Beth represents the

Multiple Choice

supplier.

wholesaler.

retailer.

distributor.

consumer.