Beth Armstrong owns a sporting goods store for kids in a Northeastern town. When a 500-unit order Beth places online goes awry, she meets with a senior account representative, Bill Schule, to resolve the issues. The interaction raises a wide range of issues pertaining to the retailer, the supplier, and the consumer. Supply chain management refers to a set of approaches and techniques firms employ to: (1) efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless value chain in which merchandise is produced and distributed in the right quantities, to the right locations, and at the right time; and (2) minimize systemwide costs while satisfying the service levels their customers require. Inefficiency in the supply chain can lead to a variety of problems, including delayed shipments, higher prices, and dissatisfied customers. Click the button to watch the video. Then, answer the questions that follow. 2c. This is a ____ type of interaction. This is a ____Blank type of interaction. Multiple Choice C2C B2C C2B B2B B2G