Beverage companies such as Pepsi and Coca$-$Cola have recently come under scrutiny for the amount of sugar in their products and how this contributes to the high numbers of people in the United States who are obese. As a response to this negative attention, and because of Coca$-$Cola's desire to promote good nutrition and well$-$being, the company has changed its packaging and now offers smaller bottles and cans. In addition, Coca$-$Cola is committed to zerowaste initiatives and is using plant$-$based products and recyclable materials in its packaging. Which marketing management philosophy best applies to CocaCola?

societal marketing

sales

marketing

production