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Beverage marketers in Canada are all wondering how to appeal to an emerging market segment--singles who view beverage choice as a key expression of their

Beverage marketers in Canada are all wondering how to appeal to an emerging market segment--singles who view beverage choice as a key expression of their individual style. Beverage makers expect this segment to grow, thought right now it accounts for only 5% of all potential beverage customers, but accounted for 8% of all purchases in the category. Calculate CATEGORY DEVELOPMENT INDEX for this segment in the Canadian beverage marketplace. (REport your answer as a percent. Rounding: tenth of a percent.)

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