Bharti Airtel Case

1.

What must Bharti do well to succeed in the Indian mobile phone market? What are Bharti's

core competencies?

2.

Do you think Bharti should enter the outsourcing agreements outlined by Gupta? What do

you see as advantages and disadvantages of such agreements? How do the different

outsourcing agreements work towards building these core competencies?

3.

If you were Bharti, what major concerns would you have about entering an outsourcing

agreement with IBM? With Ericsson, Nokia, or Siemens?

4.

Assume the role of Nokia or IBM.. What major concerns would you have about entering an

agreement with Bharti? How would you structure the agreement and the governance mechanisms?