Bics For Her Pens (2012): Bic launched a line of pens specifically marketed for women, assuming that gender-based differentiation would resonate positively. However, the campaign was met with widespread criticism, as consumers found the idea of pens designed exclusively for women unnecessary and patronizing. The misanalysis of consumer behavior led to a backlash that overshadowed the products features and utility.

By Using Of This Pitfall in Market Campaign and

That Due To Wrong Analysis of

Customer Behavior, please answer and Explain The

Following

1-Discuss and Explain What Was the Description

and Details of Advertisement and The Campaign For This Product That Cause The Mentioned Pitfall?

2- (in Not less Than Five Points ) Discuss and Explain How Apple Pitfall in Wrong Understanding and analysis of Certain Consumer behavior?

3- (In Not Less Than Five Points ) Discuss and Explain What ore The Consumer Behavior issues That related to This Pitfall ? (Motivation, learning, perception, culture, subculture, customer roles .....etc)

4- (in Not Less Than Five Points ) Discuss and Explain Why This Consumer Behavior Issue is related To This Pitfall

5-in not less than five points Discuss and explain What are The Most Critical Findings and Insights That Related to this pitfall in wrong understanding and analysis of consumer behavior? Support provide of published sources, magazines, links to supporting videos, reviews,etc

6-in not less than five points for each How This Pitfall Affect On Market? Positive and Negative Effect?

7-in not less than five points Discuss and explain How Was The Reaction Of Consumers Towards This Pitfall?

8-in not less than five points Discuss and explain How BIC Treated and Responded To This Pitfall?

9-in not less than five points Evaluate How Was the Reaction and responses Of BIC Towards This Pitfall? (Positive and

Negative)?

10-in not less than five points Discuss and explain What should BIC Do to Overcome and Handle This Pitfall?

11-in not less than five points Discuss and explain What are Your Recommendations To Prevent Fall in Such This Pitfalls?

12-Conclusion For This Case?