biebs In case you don't recognise the person in the photo above, it's Justin Bieber in his role as spokesperson and co creator of the new "Tim Biebs" (a la 'Tim Bits') from Tim Horton's. "Tim Biebs" are new Tim Bit flavours that were co- created by Justin Bieber. There are TV ads, social media, and outdoor and print advertising for the promotion. According to the press reports the new promotion has been a tremendous success with high demand for both the product and associated merchanise.. Tim Horton's All Canadians enjoy the convenience of Tim Horton's as Canada's largest quick service restaurant, along with its signature coffee, extensive food options and its involvement in their communities all across the country. Questions: How do you think the addition of Justin Bieber contributes to Tim Horton's Positioning - in your opinion does it need to change or stay the same (example above)? Will Justin Bieber help or hurt in the long term? Why do you think that? Just use your own words - no right answer to this necessarily - you're part of the target audience so just let your thoughts flow