Big Bikes manufactures and sells mountain bikes in two sales territories, West Coast and East Coast. Information for the year follows. The company sold 540 bikes in each territory.

Per unit	West Coast	East Coast
Sales price	$ 1,400	$ 1,300
Variable cost of goods sold	820	820
Variable selling and administrative expenses	230	90

a. Compute contribution margin (in dollars) for each sales territory. b. Compute contribution margin ratio for each sales territory. Which sales territory has the better contribution margin ratio?