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Big D Incorporated has a business opportunity to provide two different types of information to a new client. As the business analyst, you are


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Big D Incorporated has a business opportunity to provide two different types of information to a new client. As the business analyst, you are tasked to assess the financial feasibility of this opportunity. The new client is a retailer and looking to expand its product offerings. However, the client is requesting Big D Incorporated to assist in the decision-making process. Prepare a presentation that addresses the following: Explain the difference between nominal and ordinal data. List 3 qualitative attributes of outdoor sporting goods that the client may want to ask consumers. Make sure 1 of the qualitative attributes is nominal. For each ordinal attribute, assign names for the endpoints of a 5-point rating scale. Explain the difference between interval and ratio data. List 2 quantitative attributes of outdoor sporting goods that market researchers might want to measure. Explain the difference between a population and a sample.

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