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Big data analytics is focused on finding marketing and sales patterns, discovering previously unknown relationships, detecting new market trends, and being able to ferret out
Big data analytics is focused on finding marketing and sales patterns, discovering previously unknown relationships, detecting new market trends, and being able to ferret out actual customer preferences. Classify each of the analytical techniques below as either a descriptive analytical technique or a predictive analytical technique. Analytical Technique 1. Analysis of last December's journal entries to ensure all entries made over $50,000 had appropriate approval. 2. Analyze current customer data and spending patterns to better forecast the timing for future sales 3. Creation of KPls (Key Performance Indicators) that monitor regulatory data from the past seven days to ensure compliance. 4. Horizontal analysis of the balance sheet. 5. Analyze location and demographic data to forecast the best location for a new business site 6. Accounts receivable analysis to determine potential bad debt expense for a specific set of customers 7. Sum of the IT change management requests by department
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