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Big Data and Business Intelligence FORMULATE 1. Justify if it would be beneficial or not for Can Coll to carry out a Big Data project.

Big Data and Business Intelligence

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FORMULATE 1. Justify if it would be beneficial or not for Can Coll to carry out a Big Data project. For this, take into account the characteristics and particularities of big data, as well as the benefits that it would bring. Also discuss whether it would be good to use Business Intelligence. 2. The main goal for the owners of Can Coll is to know their current client portfolio, to be able to offer them personalised service. What kind of data would be necessary for this? Accurately, within each typology, what data would you analyse? 3. Based on the data that you consider necessary to analyse, establish a series of goals to achieve. 4. What type of database would you use to store the information you want to analyse? Justify your answer. Adopting a more business and marketing vision, propose some changes or activities that you would carry out after knowing your clients to offer a service as personalised and individualised as possible. All this with the launch of a big data project that allows you to know first-hand how your customers are

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