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Biggby Coffee is a retail and wholesale distributor of roasted coffees to customers and retail businesses. The owner of Biggby Coffee is concerned about the

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Biggby Coffee is a retail and wholesale distributor of roasted coffees to customers and retail businesses. The owner of Biggby Coffee is concerned about the profitability of the company and the profitability of certain customers and has asked you to evaluate customer profitability. You have provided the CEO with the following information: Units Revenues Customer Customer Customer Total 149,086 201,770 51,810 393,616 $1,225,315 $1,765,488 $453,338 $3,444,140 $825.135 149056 105,027 70018 35009 $756,638 201,770 151,28 100,895 50,443 $191,288 S1476,060 51 810 398,616 38,858 295,212 25,905 126,808 12,953 98,404 Variable Expenses Direct Materials Drect Labor Variable Manufacturine Overhead Varobe Shipping Costs Variable Selling Costs Fred Expres Pored Manufacturing Overhead General Allocated Overhead Foxed Selling Pored Administrative Net Income 150.000 80.000 40.000 31,000 210,000 125,000 40,000 37,000 140,000 95,000 40,000 12,000 500,000 300,000 120,000 80,000 2090 129,425 (145,475) (15,9601 The CEO has asked you to suggest ways to improve profitability for Customer C. which of the following discussed in your textbook and in class might be the best way to improve profitability for Customer C

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