Bill just graduated from IUP with a finance degree. His friend John graduated with a degree in psychology, and Mary graduated with a degree in computer technology. The three friends decide to begin an online business called CyberChildcare Services.h service matches parents with childcare workers who watch their children anywhere from a few hours on date night all the way to live-in, 24-hour, nanny service. Bill manages to obtain a $500,000 equity investment from a local investor to fund the start up costs. Mary creates a website and selects a service provider. CyberChildeare purchases the computer equipment it needs and rents a small office to use for administrative purposes. Bill prepares a marketing plan that includes mass emails to members of the IUP community and Mary is able to increase the circulation by including a hidden subroutine in the email that automatically sends the email on to all the members of a recipient's address book, and to their Twitter and Facebook accounts. The email advertisement 1. es that CyberChildcare can find a qualified, well-trained childeare worker for any situation. It boasts that all workers not only have experience, but hold current law enforcement clearances to work with minors, and have certifications to perform basic rst aid and CPR on children. While other services also check for clearances and certifications, CyberChildcare is unique in providing psychological screening of its workers by a licensed psychologist. After getting the business up and running, $85,000 is left over from the initial $500,000 investment, so Bill opens up an online brokerage account for the company Each childcare worker who wants to be placed by CyberChildcare is required to fill out an information sheet containing personal contact information, to complete several psychological questionnaires to be reviewed by John, and to upload copies of clearances and certifications, along with a current work history. They must state what types of jobs they are seeking, short-term, long-term, temporary, permanent, visiting, live-in, and what geographical area they can cover. John reviews the information provided and eliminates applicants he believes are psychologically unfit. Once approved, each worker is provided space on the server to put personal information, including pictures, video, and audio, for prospective parents to view as they try to select the best worker for their situation. The workers can change or add to their information from anywhere in the world that web access is available. Parents and workers may also visit each other in chat rooms provided by CyberChildeare to conduct private interviews. If workers and parents have cameras and microphones, they can videoconference as well utilizing CyberChildcare's cquipment. The chat rooms and videoconferences can be customized to the customers specifications and are a true virtual reality experience. CyberChildcare believes this technology gives them an advantage over other childcare matching services Because of their technological advantages, CyberChildeare is able to charge workers $250 per month, payable in advance, to advertise on their website. Payment may be by credit card, money order, or personal check. Bill is amazed when, during the first two weeks, 600 potential workers sign up for the service. John is swamped with so many applications he cannot possibly evaluate all of them. Mary is working 15 hours per day maintaining the equipment and she is worried CyberChildcare may experience shutdowns if more people join unless the company acquires more capacity. Parents visiting the website must enter personal information and credit card information so that