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Bill recently purchased a fully restored 1 9 6 9 Ford Mustang, but he is somewhat dissatisfied with his purchase. A big reason for his
Bill recently purchased a fully restored Ford Mustang, but he is somewhat dissatisfied with his purchase. A big reason for his dissatisfaction is that his work colleague purchased a Porsche and is extremely happy with her purchase. From a marketing perspective which of the following is contributing to Bill's dissatisfaction?
The residual value of the Mustang when he decides to sell it
Actual value of the Mustang.
The perceived value of the Mustang.
The salvage value of the car.
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