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Billette Inc. is planning to introduce a new range of shaving blades called Fission. It expects to sell each blade for $4 and expects annual
Billette Inc. is planning to introduce a new range of shaving blades called Fission. It expects to sell each blade for $4 and expects annual demand of 2 million units. Billette has an existing range known as Tack 3 with annual sales of 3 million units at a price of $3. On the introduction of the Fission, Billette expects sales of Tack 3 to come down to 1.2 million units as some customers will move to Fission. What is the incremental revenue associated with Fission?
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