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Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to the

Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to the divisional managers who have the highest ROIs. Operating results for the companys Office Products Division for this year are given below: Sales $ 22,700,000 Variable expenses 14,363,700 Contribution margin 8,336,300 Fixed expenses 6,175,000 Net operating income $ 2,161,300 Divisional average operating assets $ 5,675,000 The company had an overall return on investment (ROI) of 16.00% this year (considering all divisions). Next year the Office Products Division has an opportunity to add a new product line that would require an additional investment that would increase average operating assets by $3,938,000. The cost and revenue characteristics of the new product line per year would be: Sales $9,800,000 Variable expenses 65% of sales Fixed expenses $2,582,900 5. Why do you suppose headquarters is anxious for the Office Products Division to add the new product line? 6. Suppose that the companys minimum required rate of return on operating assets is 13% and that performance is evaluated using residual income. a. Compute the Office Products Divisions residual income for this year. b. Compute the Office Products Divisions residual income for the new product line by itself. c. Compute the Office Products Divisions residual income for next year assuming that it performs the same as this year and adds the new product line. d. Using the residual income approach, if you were in Dell Havasis position, would you accept or reject the new product line?

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