Biltmore Estate is a historic house museum and tourist attraction in Asheville, North Carolina. Biltmore House, the main residence, is a Chteauesque-style mansion built for George Washington Vanderbilt II between 1889 and 1895 and is the largest privately owned house in the United States, at 178,926 square feet (16,622.8 m²) of floor space (135,280 square feet of living area).^[2] Still owned by George Vanderbilt's descendants, it remains one of the most prominent examples of Gilded Age mansions.

Vanderbilt's idea was to replicate the working estates of Europe. He asked Hunt and Olmsted to design a village with architecturally compatible buildings and picturesque landscaping as a source of income through building rental, a place to help carry out philanthropic programs, and an easy point of access between the estate and the train station.^[22] The result was Biltmore Village. The village included rental cottages complete with plumbing and central heating, a post office, shops, doctor's office, school, and a church, known today as the Cathedral of All Souls.^[23] Intending that the estate could be self-supporting, Vanderbilt set up scientific forestry programs, poultry farms, cattle farms, hog farms, and a dairy. His wife, Edith, also enthusiastically supported agricultural reform and promoted the establishment of a state agricultural fair. In 1901, the Vanderbilts provided financial assistance to Biltmore Industries, started by Biltmore Village resident Eleanor Vance, which taught young people how to make hand-carved furniture, woven baskets, homespun wool fabric, and more.^[24]

The estate today covers approximately 8,000 acres (13 sq mi; 32 km²) and is split in half by the French Broad River. The estate is overseen by The Biltmore Company, a trust set up by the family. The company is a large enterprise that is one of the largest employers in the Asheville area. Restaurants were opened in 1979 and 1987 as well as four gifts shops in 1993. The former dairy barn was converted into the Biltmore Winery in 1985. The 210-room Inn on Biltmore Estate opened in 2001, and in 2010, the estate opened Antler Hill Village, as well as a remodeled winery, and connected farmyard.

This property is located in North Carolina and was built by the Vanderbilt family in the late 1800's. Take a look at the marketing efforts used to attract visitors to this property. Talk about management and finance of this company, what you dislike or like about them? If you have an idea that could enhance their marketing or promotion efforts include that idea.