Bioworld Merchandizing is a leading global manufacture of licensed apparel and accessories. They have licensing agreements with dozens of companies such as DC comics, Disney, and Warner Brothers. With 150+ product design experts, they have entire teams to cover every product category. They can create custom assortments for a variety of retail price points. Their products are sold worldwide through big box retailers such as GameStop, Walmart and Target, through specialty boutiques and directly to the consumer via their fulfillment operations.

https://bioworldmerch.com/

1. Bioword is currently operating out of 12 warehouses spread across the United States. Recently they have considered reducing the number of warehouses they use. What are the functional distribution trade offs they need to be aware of when making this decision? Explain how this decision will impact each tradeoff.

Bioworld Merchandizing would like to focus more on their core competency, product design. To do so they have recently considered outsourcing some logistics tasks to a third-party logistics provider (3PL).