Birds Bakery is a 4th generation family-owned bakery based in the East Midlands. They have around 63 shops across the East Midlands and a factory based in Derby. They are proud of their reputation for providing quality products made with quality ingredients. They have many challenges with the rising costs of materials and energy. The sustainability of the organisation is key when skilled staff are increasingly more difficult to find and there is pressure to keep costs low. They have a strategy to move to zero carbon within five years. Their customers are heavily dominated by older demographics, and they want to appeal to younger generations. 

Required: 

Write a 2000-word report to the senior management team at Birds Bakery. Advise them on: LA digital marketing strategy that could be used to increase their appeal to young people and a more diverse demographic of customers. Support your answer with strategic marketing theory. 

2. What would be the areas of cost benefit focus that will be displayed and discussed on the marketing dashboard? 

3. How would they communicate strategic messages to all of their employees?