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BIRKENSTOCK CVP PROBLEM: Birkenstock is considering adding a new Big Buckle sandal to its current product offerings. Birkenstock anticipates pricing the shoes at $135 per

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BIRKENSTOCK CVP PROBLEM: Birkenstock is considering adding a new Big Buckle sandal to its current product offerings. Birkenstock anticipates pricing the shoes at $135 per pair and selling 40,000 pairs. The variable costs to produce one pair are estimated to be: $20 per pair direct materials: $25 per pair direct labor: $5 per pair shipping costs and $5 per pair miscellaneous overhead. The fixed costs for this line of shoes are: $50,000 advertising/promotion; $150,000 manufacturing plant manager salary: $300,000 depreciation expense on manufacturing equipment; and $50,000 other miscellaneous fixed costs POSSIBLE INFLUENCER PROMOTION: The marketing team estimates that if Birkenstock spends an additional $25,000 on promotion (via fees to Instagram influencers) per year, they will sell 25% more shoes. To meet this extra demand, Birkenstock would need to purchase additional manufacturing equipment that would lead to $5,000 additional depreciation cost per year. What is Birkenstock's expected profit if they promote via Instagram influencers? $4,000,000 $3,450,000 $3,445,000 $3,420,000

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