Birks: The Sparkle of a cherished brand. The Luxury jewelry company. How should Birks grow its business going forward? [NOTE: Be specific with a list of Critical Success Factors (CSF's) that must be satisfied for any strategic recommendation to be successful. Then develop a list of alternative opportunities/strategies and briefly describe each and assess those alternatives against the CSF's. Based on your assessment, what course or courses of action would you recommend given Birk's core competencies, resource constraints, etc.? Please be specific and thorough in your recommendation(s) and state why you believe your recommendation is superior to other alternatives. You should include in your analysis in developing your strategic recommendations the tools/models we have discussed throughout this course (BCG Growth/Share Matrix, Ansoff Model, MOE's for new markets, etc.) and provide some details on STP and "4 P's" implementation/execution to accomplish your recommended strategies. Hint: Be mindful of resource constraints and how any such challenges can be overcome.