bl Describe the external environment in which the organization is operating, and the impact of AWI's social media-related connections on its public. For this external environment analysis, you might consider using what is called the PESTEL framework as a guide to your thinking: PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal. For \"Political" aspects of the environment that might relate to AWI's situation, for example, you might mention several issues from the case that highlight political inuence on fundraising (tax breaks for donors, governments matching contributions for specic causes, etc.) and, to go more deeply, you might make note of the fact that governments change, and thus some govemmentrelated sources of Funding may also change; at least one example of this is explicitly mentioned in the ease (and should be included in your report). Under the \"legal\" heading, you might consider a focus on regulations set by different fundraising platforms (limits on the amount of money one person could donate on a crowdfunding site}. for example. or consider whether there may be different laws about fundraising in the two countries AW! operates in. While you are not expected to do signicant external research to support your reapenses this is not intended to be a research-focused assignment some very basic online research may be benecial to provide some context