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Blackrock: Linking Purpose to Profit 1 . If your CEO received the letters from Larry Fink on linking profits and purpose, would yoube excited, frustrated

Blackrock: Linking Purpose to Profit

1 .

If your CEO received the letters from Larry Fink on linking profits and purpose, would yoube excited, frustrated or anxious?

2 .

Why do you think BR is making this pronouncement?

3 .

What can Novick and Edkins do to enforce its stand on purpose?

4 .

How should Novick and Edkins approach the goldilocks dilemma: should they do more orless on stewardship?

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