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Blackwing is a premium pencil brand by Palomino, a pencil manufacturing company. Palomino re-introduced the Blackwing brand, which was known for its high quality and
Blackwing is a premium pencil brand by Palomino, a pencil manufacturing company. Palomino re-introduced the Blackwing brand, which was known for its high quality and was used by well-known writers, such as John Steinback. After the revival of the brand, the pencil has drawn rave reviews from users and national media attention. Now Blackwing offers several pencil lines and subscription services for their limited-edition pencils. Question 24 (3 points) Having gained great popularity recently, Blackwing has decided that they need to take control of supply for the wood that goes into making the pencil. They decided to acquire a timber company in order to secure a more stable sourcing of incense-cedar wood. What type of integration is this acquisition? (3 points)
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