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Blake is evaluating two options to increase the number of mascots sold next month. First, he believes he can increase sales by advertising in the

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Blake is evaluating two options to increase the number of mascots sold next month. First, he believes he can increase sales by advertising in the university newspaper Blake can purchase a package of 12 ads over the next month for a total of $1,200. He believes the ads will increase the number of stuffed mascots sold from 500 to 960. A second option would be to reduce the selling price. Blake believes a 10% decrease in the price will result in 1,000 mascots sold. Calculate the operating income for each options? Operating Income Option 1 Option 2 Which plan should Blake implement? At what level of sales would he be indifferent between the two plans? mascoats Click if you would like to Show Work for this question: Open Show Work "I'll never understand this accounting stuff" Blake Dunn yelled, waving the income statement he had fust received from his accountant in the morning mail. "Last month, we sold 1.000 stuffed State University mascots and earned $6,850 in operating income. This month, when we sold 1.500, I thought we'd make $10,275. But this income statement shows an operating income of $12,100! How can I ever make plans if I can't predict my Income? I'm going to give Janice one last chance to explain this to me." he declared as he picked up the phone to call Janice Miller, his accountant. "Will you try to explain this operating Income thing to me one more time?" Blake asked Janice. "After I saw last month's income statement, I thought each mascot we sold generated $6.85 in net income; now this month, each one generates $8.07! There was no change in the price we paid for each mascot, so I don't understand how this happened. If I had known I was going to have $12,100 in operating income, I would have looked more seriously at adding to our product line. Taking a deep breath, Janice replied, "Sure, Blake. I'd be happy to explain how you made so much more operating income than you were expecting." (b) ZYour answer has been saved and sent for grading. See Gradebook for score details. Using the following income statements, prepare a contribution margin income statement for March. (Round per unit answers to 2 decimal places, e.g. 52.75.) Sales revenue Cost of goods sold Gross profit Rent expense Wages expense Shipping expense Utilities expense Advertising expense February $25,000 10,000 15,000 1,500 3,500 1,250 750 750 March $37,500 15,000 22,500 1,500 5,000 1,375 750 875 Using the following income statements, prepare a contribution margin income statement fo Sales revenue Cost of goods sold Gross profit Rent expense Wages expense Shipping expense Utilities expense Advertising expense Insurance expense Operating income February $25,000 10,000 15,000 1,500 3,500 1,250 750 750 400 $6,850 March $37,500 15,000 22,500 1,500 5,000 1,875 750 875 400 $12,100 Total Per unit Sales 37500 Variable costs Cost of goods sold 15000 Wages 4500 Shipping 1875 1.25 vanavie CUSLS Cost of goods sold 15000 Wages 4500 Shipping 1875 1.25 Advertising 375 0.25 Total variable costs 14.5 21750 10.5 15750 Contribution margin Fixed expenses Rent 1500 Utilities 750 400 Insurance Wages 500 Advertising 500 Total fixed expenses 3650 12100 Total fixed expenses

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