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Blossom Company operates a small factory in which it manufactures two products: A and B . Production and sales results for this year were as
Blossom Company operates a small factory in which it manufactures two products: A and B Production and sales results for this year were as follows:
A B
Unit Sold
Selling price per unit $ $
Variables costs per unit
Fixed Cost per unit
For purposes of simplicity, the firm averages total fixed costs over the total number of units of A and B and sold
The research department has developed a new product C as a replacement for product B Market studies show that Blossom Company could sell units of C next year at a price of $; the variable costs per unit of C are $ The introduction of product C will lead to a increase in demand for product A and discontinuation of product B If the company does not introduce the new product it exects next year's results to be the same as this year's
Determine whether Blossom Company should introduce product C next year. Why or why not?
Company profit with Products A and B:
A B Total
Company profit with Products A and B:
A B Total
Blossom Company introduce product C next year as the contribution margin
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